Do you know that nine in 10 employers use social media to hire talent? On LinkedIn, the largest and most popular professional networking site, you can find career opportunities, keep up with industry trends and get connected to like-minded professionals and thought leaders in your industry. Follow this guide to build your personal brand on LinkedIn.
MAKING NEW CONNECTIONS ON LINKEDIN
While it is easy to send a connection request on LinkedIn using the default paragraph, writing a personalised message in your invitation will increase the likelihood of your request getting accepted. Personalising your message helps you start meaningful conversations and create memorable first impressions. There is a 300-character limit so keep your message brief and succinct.
What you should include:
- Introduce yourself
- Mention how you found them
- Connect on common ground, for e.g. mention a mutual connection
- Be clear about your intention to connect
“Attending two workshops by CAO completely transformed my understanding of resumes and LinkedIn profiles. In the first workshop, I realised the power of LinkedIn in Singapore’s job market and the importance of crafting concise, impactful resumes using the STAR framework. By the second session, I was applying these insights and received valuable feedback from the trainer, which helped me further refine my approach. Her guidance not only sharpened my resume but also taught me how to maintain a consistent personal brand across all platforms.”
Lim Zhan Feng, Nanyang Business School
Attend CAO’s workshop to learn more about optimising your resume and LinkedIn profile. Make use of VMock Aspire offered by CAO at www.vmock.com/ntu to make your profile stand out.
